Communication & Marketing

Having accessible facilities and practices is important in making tourism inclusive for visitors who are blind or have low vision. Equally important is letting people know about these! Information on accessibility is just as vital as the features that make a place accessible: prospective patrons and their travel party will not visit if they cannot find out if a service or facility is accessible or not, to them personally.

Many travelers with accessibility requirements begin their trip online. A journey can require planning and research across several platforms, so having accessible websites and digital resources available is essential. Provision of and access to accurate, up-to-date information is important, for potential and actual visitors, as well as staff. Blind and low-vision visitors typically like to know what it will be like when they visit a destination.